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  • What make us different?

    At Upper Bags, we know parenthood is one of life’s greatest adventures—but let’s be real, it can also be overwhelming. That’s where we come in.

    The idea for Upper Bags started with a simple goal: to create a parenting bag that truly works for parents. Living in a small apartment in New York City with a newborn, we felt firsthand how challenging it is to balance everything. Traditional diaper bags weren’t cutting it—too bulky, impractical, and completely out of sync with our style.

    So, we designed something better. A bag that’s as versatile as parents need it to be. A bag that grows with your family, works for your lifestyle, and looks great while doing it.

    Our mission is simple: to help parents navigate the chaos with confidence and ease. Every Upper Bag is crafted with the modern parent in mind, combining thoughtful design, long-lasting materials, and a touch of style that makes you feel good every time you carry it.

    Why La Madison Is Unique and Different

    1. Designed for Real-Life Parenting:
      Every feature of La Madison is intentional. From its 3 dedicated stations for feeding, changing, and main storage to its TSA-friendly design, this bag is made to simplify even the busiest days.

    2. Tested by Half a Million Parents:
      Over the past 5 years, La Madison has become a trusted companion for more than 500,000 parents worldwide. Moms and dads alike rave about its durability, versatility, and ability to adapt to their ever-changing needs.

    3. Built to Last Beyond Babyhood:
      Traditional diaper bags are often abandoned after a few months, but La Madison is designed to evolve with you. Whether you’re packing bottles and diapers, heading back to work, or traveling with toddlers, this bag transitions seamlessly through every stage of parenting—and beyond.

    4. A Parent-First Philosophy:
      Unlike other brands that focus solely on baby essentials, we design for the whole family. That means laptop sleeves for work, lightweight straps for comfort, and a sleek, stylish exterior that feels as good as it looks.


    What Makes La Madison the Best Seller for 5 Years?

    • Real Feedback, Real Improvements:
      We listened to our community of parents to refine every detail. From padded laptop sleeves to water-resistant linings and easy-access compartments, La Madison reflects what parents truly need.

    • Unmatched Versatility:
      Parents love La Madison because it’s more than a diaper bag. It’s a parenting partner that adapts to everything from newborn care to professional life, playground trips, and weekend getaways.

    • Style Without Sacrifice:
      Made with premium vegan leather, La Madison doesn’t scream “diaper bag.” Instead, it complements your wardrobe, whether you’re at work, running errands, or traveling.

    • Built to Simplify Life:
      With its spacious main compartment, intuitive organization, and ergonomic straps, La Madison makes parenting easier—so you can focus on what matters most.


    The Impact: Half a Million Happy Parents

    Over the years, parents have shared how La Madison has transformed their parenting experience:

    • “I finally have one bag that works for everything—diaper changes, work meetings, and weekend trips. It’s a game-changer!”
    • “I never thought a diaper bag could make me feel stylish and organized at the same time. La Madison does both effortlessly.”
    • “This bag is the only one I’ve found that grows with me and my family. It’s worth every penny.”

    La Madison isn’t just a bag—it’s a movement. A movement that says parents deserve products designed with them in mind. A movement that prioritizes both form and function. A movement that simplifies the chaos of parenting so you can enjoy the moments that matter.

    Join the half-million parents who trust La Madison and experience the difference for yourself.

    Upper Bags – the bag that gets your routine.