PURPOSE. UPPER. MISSION.

UPPER.

OUR MISSION

Help parents keep going places, with a bag that keeps up.

OUR STORY

UPPER started on a packed New York subway.

Andy, a new dad, watched his wife Ce juggle a crying baby, a stroller and a bag that was too full. Everything they needed was somewhere at the bottom. He thought: one bag should handle all this, and still look good.

So we asked parents about their bags. They told us:

• "I wish it had more pockets."
• "I wish my hands were free."
• "I wish my husband would carry it."
• "I wish it didn't scream baby gear."

We listened. Then we tested every bag on our own family, on school runs, workdays and trips. We took out what bugged us and kept what worked.

We launched UPPER in 2018 with one belief: parenting is hard, and your bag shouldn't make it harder.

OUR PROMISE

We're still a small New York brand, run by parents. If the bag doesn't work for your family, send it back within 180 days. No hard feelings.

Be prepared. Still feel like you.

Andy & Ce
Founders, UPPER