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Because We’ve Been There.
So you feel confident, capable, and a little more yourself—everywhere you go.
Shop New La Madison🟢“I literally bought six diaper bags before this. Now, my husband finally carries this one.” —Jessica L., NYC Mom of 2
“It’s not just a bag—it’s my sanity saver.” Aisha K., Remote-working mom from Austin
“Subway tested, parent approved. Meet the diaper bag that finally gets you.” Eric T., Dad of twins in Brooklyn
“I’m chasing a toddler, not fashion trends. Thankfully, this bag looks good doing both.”—Steph D., Fashion-loving mom of a 2-year-old
🟢 “Designed for parents who have places to be and babies to chase.”—Jon H., Weekend adventurer & dad
“UpperBags was born in the bustling streets of New York City, but really – it was born in the moment our founder (a new dad navigating a packed subway) watched his wife juggle a crying baby, a stroller, and an overstuffed, sagging diaper bag. There had to be a better way. Why couldn’t one bag handle it all – and still look good?..." “At UpperBags, we often say our bags are “built for baby, but made for you.” Now trusted by parents across all 7 continents, UPPER is redefining what it means to carry with confidence.
OUR STORY & MISSIONAt UPPER, we’re committed to creating products that not only look and function beautifully—but also reflect the values of the modern parent.
Our bags are crafted using finest hand-selected vegan leather, a premium, cruelty-free alternative to traditional animal hides. Durable, soft to the touch, and made to last, it’s a conscious choice that supports both style and sustainability.
From design to delivery, we consider every detail. That’s why we pair our bags with 100% recycled, minimal-waste packaging—so you can feel good about what
“At UpperBags, we often say our bags are “built for baby, but made for you.” Yes, we stash your wipes and bottles, but ultimately it’s about you – the parent, the person. We want you to feel a little more free, a bit more in control, and a lot more yourself as you navigate the beautiful mess of parenthood. If our bag can give you that tiny confidence boost on a hard day – that feeling of “Okay, I got this” – then we’re achieving something even more rewarding than any product could deliver.
Thank you for letting us be a part of your journey. We’re here cheering you on (and holding your stuff while you chase that toddler down the sidewalk).
With love and understanding,
The UpperBags Team”
Real parents, real adventures. Tag @Upper.Bags to be featured.
(and receive tips, hacks, and early access to new releases!)