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OUR STORY & MISSION
PURPOSE. UPPER. MISSION.
Our story begins with the birth of Madison & Mason in 2015 2018. As a busy NYC commuter mom, the old messenger-style diaper bag just wasn't cutting it. With a 45-minute time-suck for packing and unpacking, plus constant messes and spilled bottles, and no place for you mommy laptop or essentials we knew there had to be a better way.
That's when UPPER was born. With our award-winning "14 Pocket System," we created a diaper bag that was both functional and stylish, making life as a new parent just a little bit easier. Our mom-friendly design saves up to 25 minutes every time you pack and unpack, giving you more time to spend with your little one and making the end of each day just a little bit sweeter.
At UPPER, At UPPER, we understand that becoming a parent is a life-changing experience. It's an adventure filled with joy, love, and new challenges. That's why we've created a product that doesn't just meet your needs but exceeds them. Our award-winning "14 Pocket System" is more than just a feature; it's a lifeline, saving you precious time and simplifying your daily routines.
Join us on our journey to simplify new parenthood and make life a little bit easier for all the busy moms and dads out there.
Ce.
Founder, UPPER
When New York Fashion meets Functionality, Modern and Chic Bags that you will love enough to use as your everyday bag, with all the Smart features to make your life easier as parents. At UPPERBrand NY, we believe becoming a parent doesn't mean you have to compromise your style. Now, our UPPER bags are being used across all 7 continents – and we're just getting started.
Future
At UPPER Brand NEW YORK,
our mission extends beyond convenience. Every day, we dedicate ourselves to becoming a more eco-conscious brand, pushing the boundaries of innovation to reduce our impact on Mama Earth. Our Premium Vegan Collection, with linings and dust bags crafted from recycled plastic bottles, stands as a testament to our commitment to sustainability. By choosing these materials, we not only reduce plastic waste in landfills but also embrace ethical production practices. Our factory partners are more than just suppliers; they are valued friends who share our vision for a healthier planet and a brighter future for our children.
Ethical, sustainable, and driven by a passion for positive change, UPPER is a brand that believes in the power of community and the strength of shared values. We're not just creating bags; we're fostering a movement towards a more sustainable and compassionate world. Through initiatives like Almost Vintage and our efforts to support individuals in need, we're actively contributing to a more sustainable future, one bag at a time.
For the soon-to-be mom or the thoughtful gifter, choosing UPPER means joining a community that values beauty, functionality, and the health of our planet. It means being part of a story that resonates with love, care, and an unwavering commitment to making the world a better place for our children. As we continue our journey, our promise remains the same: to offer products that you can use with pride, confidence, and a deep sense of purpose. Welcome to UPPER NEW YORK, where every product tells a story of innovation, style, and hope for a brighter, more sustainable future.