🟢“I literally bought six diaper bags before this. Now, my husband finally carries this one.” —Jessica L., NYC Mom of 2
“It’s not just a bag—it’s my sanity saver.” Aisha K., Remote-working mom from Austin
“Subway tested, parent approved. Meet the diaper bag that finally gets you.” Eric T., Dad of twins in Brooklyn
“I’m chasing a toddler, not fashion trends. Thankfully, this bag looks good doing both.”—Steph D., Fashion-loving mom of a 2-year-old
🟢 “Designed for parents who have places to be and babies to chase.”—Jon H., Weekend adventurer & dad
We started UpperBags™ after one chaotic daycare drop-off too many. Tired of yelling “Where’s the wipes?!” and digging through tipping bags, we built a smarter solution. La Madison is more than a diaper bag — it’s a 5-minute morning system with a self-standing base, wide-open view, and 3-zone calm layout. Designed for both moms and dads, trusted by 500,000+ modern parents. We don’t just sell bags — we help you leave the house calm, on time, and confident. “At UpperBags, we often say our bags are “built for baby, but made for you.” Now trusted by parents across all 7 continents, UPPER is redefining what it means to carry with confidence.
OUR STORY & MISSION