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December 07, 2024 1 min read
Stage | Parenting Needs | UPPER Bags ✅ | Other Bags ❌ |
---|---|---|---|
Newborn (0–6 Months) | Quick access to baby essentials like diapers, bottles, and pacifiers. | ✅ Intuitive organization with dedicated stations. | ❌ Bulky, cluttered designs make essentials hard to find. |
Toddlerhood (6–18 Months) | Lightweight, durable bag for active toddlers and longer outings. | ✅ Hands-free, lightweight design for mobility. | ❌ Heavy, uncomfortable bags that feel outdated. |
Back-to-Work/Travel Stage | Sleek, professional bag that carries both work and baby gear. | ✅ Dual-purpose compartments for tech and baby items. | ❌ Baby-focused design lacks professional appeal. |
Beyond Baby (18–36 Months) | Adaptable for toddler gear, travel, and parent-focused needs like tech, snacks, and personal items. | ✅ Versatile design transitions beyond diapering. | ❌ Impractical for life after the newborn stage. |
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