“Stylish enough for work. Big enough for baby stuff. No one even knows it’s a diaper bag.”
— Amanda, NYC
In a fast-moving world, we choose to slow down. We’re not here to make loud, trendy bags. We’re here to make the right one. Inspired by timeless design, grounded in real-life parenting, and shaped by feedback from thousands of modern moms and dads — Upper is the diaper bag that understands your life now and adapts to whatever’s next. From daycare runs to international flights, we’ve thought of everything — so you don’t have to. Designed for both moms and dads, trusted by 500,000+ modern parents. We don’t just sell bags — we help you leave the house calm, on time, and confident. “At UpperBags, we often say our bags are “built for baby, but made for you.” Now trusted by parents across all 7 continents, UPPER is redefining what it means to carry with confidence. But in 2025, we realized our bag could carry more than bottles and snacks. Now, every bag we sell helps support a real family on mission — providing food, housing, and daily needs so they can serve without fear. One bag. One family. One purpose.
OUR STORY & MISSION