You shouldn’t have to choose between a bag that’s functional and one that fits your style – now you can have both. (Stylish enough for the office, yet practicalenough for a day out with baby.)
Shop Famous La MadisonWe started UpperBags™ after one chaotic daycare drop-off too many. Tired of yelling “Where’s the wipes?!” and digging through tipping bags, we built a smarter solution. La Madison is more than a diaper bag — it’s a 5-minute morning system with a self-standing base, wide-open view, and 3-zone calm layout. Designed for both moms and dads, trusted by 500,000+ modern parents. We don’t just sell bags — we help you leave the house calm, on time, and confident. “At UpperBags, we often say our bags are “built for baby, but made for you.” Now trusted by parents across all 7 continents, UPPER is redefining what it means to carry with confidence. But in 2025, we realized our bag could carry more than bottles and snacks. Now, every bag we sell helps support a real family on mission — providing food, housing, and daily needs so they can serve without fear. One bag. One family. One purpose.
OUR STORY & MISSION